Using the latest best practices I make all new websites as search engine friendly and accessible as possible. This includes using on-page SEO best practices and ensuring that keywords are used correctly within the content, headings, page titles and meta tags.
Over the last 18 years I have built up a great deal of knowledge about what can be done whilst building a website (on-page seo) and it's subsequent marketing (off-page seo) to improve your chances of achieving a good ranking in Google. Many of my clients' websites are very well ranked by Google and other major search engines.
There are many ways to ensure that your website gets ranked well by Google and other search engines. If you ask me to create your website I will be more than happy to advise you.
Not everyone can be No. 1 in Google for their chosen keywords and it is unrealistic to expect a brand new website to go zooming into prime position. Many factors will determine your positioning within search results. These include the structure of the site, the relevance of your copy to the web search query, the placement of your keywords within your pages, the size and age of the website, the frequency with which it is updated and the number of incoming links etc.